175 Stories Canvas Unit

Photographer: Dave Mead
Creatives: Michelle Grant, Lulu Wimberly
Creative Directors: Ross Aboud, Ryan Martindale | Scott Brewer, Ryan Carroll


Southwest launched with the idea that behind every seat is a story. 

Through a canvas unit we told a handful of those stories. 


After users entered the unit they could move down the baggage carousel and tap into each individual bag for its story.


The stories: