conveyor.gif

175 Stories Canvas Unit

Photographer: Dave Mead
Creatives: Michelle Grant, Lulu Wimberly
Creative Directors: Ross Aboud, Ryan Martindale | Scott Brewer, Ryan Carroll

 

Southwest launched 175stories.com with the idea that behind every seat is a story. 

Through a canvas unit we told a handful of those stories. 

fb_post_behindeveryseat
 

After users entered the unit they could move down the baggage carousel and tap into each individual bag for its story.

canvasunit

The stories: