Hi, How Are You Day 2019

January 22nd was inspired by the artist Daniel Johnston as a way to open up conversations around mental health and break down the stigmas associated with it. It’s a day to check on a neighbor, a friend, a loved one and ask Hi, How Are You?


Johnston’s visual artwork has the same confessional energy as his songs. His pieces are heavily symbolic and feature a cast of characters that express his fears and desires. Using his art and music we created a social video for the Hi, How Are You Project and brought a number of his creations to life. The gestures might appear small but they show how there are different ways to be there for someone. It can be as small as asking Hi, How Are You. 4 little words can have a big impact.


We chose this song to guide the video based off of these encouraging lyrics:

Don’t be sad, I know you will.
But don’t give up until true love will find you in the end. 


The second annual Hi, How Are You Day was celebrated with a benefit concert in Austin, TX and a livestream. The lineup consisted of The Flaming Lips, Built to Spill, Yo La Tengo, Bob Mould, The Black Angels, Gavin DeGraw, The Moth and the Flame, Bob Schneider. 

Bands from the lineup posted on Hi, How Are you Day and the days leading up to the event encouraging people to tune in.


Here’s a short and slightly shaky clip of the The Flaming Lips covering True Love Will Find You in the End and a gif of the crowd but during a different song.

HHAY concert crowd

Hi How Are You Day | Social Video

Motion Designer: Brad Hodgson
Creatives: Michelle Grant, Lulu Wimberly
Creative Directors: Bill Bayne, Bill Marceau