Southwest Airlines 175 Stories

Southwest believes that behind every seat there is a story. 
Through a Facebook canvas unit we told a handful of those stories. 

 
 
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canvasunit
 

After users entered the unit they could move down the baggage carousel and tap into each individual bag for its story.

 
 
 
 
 
 
 
 
 
 
 

Southwest Airlines | Facebook Canvas Unit

Photographer: Dave Mead
Creatives: Michelle Grant, Lulu Wimberly
Creative Directors: Ross Aboud, Ryan Martindale | Scott Brewer, Ryan Carroll