Southwest Airlines 175 Stories

Southwest believes that behind every seat there is a story. 
Through a Facebook canvas unit we told a handful of those stories. 


After users entered the unit they could move down the baggage carousel and tap into each individual bag for its story.


Southwest Airlines | Facebook Canvas Unit

Photographer: Dave Mead
Creatives: Michelle Grant, Lulu Wimberly
Creative Directors: Ross Aboud, Ryan Martindale | Scott Brewer, Ryan Carroll